Customer Archives - Monetization Magic

Turning Billboard Websites into Profit Centers

Ten years ago all you needed to drive more business to your door step was just to create your webpage. These webpages of yesteryear consisted of your business name, address, phone numbers and your hours of operation. They were like billboards on the internet information highway. Like billboards though, you didn’t know if your website was displayed unless you physically looked at it. You weren’t sure who else saw it or if there was an interest in your products and services until someday in the future the customer happened to mention that they saw your billboard website during a transaction with you. Was the billboard a good investment in terms of advertising dollars? Exactly how much business could you attribute to someone seeing your website? If your business actually was the “last chance” gas station, maybe you would know that the website actually drove traffic literally to your door, otherwise, you were likely clueless. Do you have the proper tools on your website today to establish a relationship with someone who sees it? Get ready to do your inventory!

Today business websites are buzzing hubs of activity and can drive and conduct business independently of any human interaction. So what exactly do you need and why?

You will want to begin building a database of potential and current customers. The database will reside in an autoresponder program and the people whose information is contained in the database will need to have opted in to your database so that you can communicate with them and remain in compliance with anti-spam federal laws. There are many different autoresponder programs that you can use.

The people will enter in their own information into your database by way of your optin page which is connected to your autoresponder. Once they have agreed to receive communication from you, you can send them newsletters and advance notification of any sales that you might be having in the near future.

Having an online store is another way that customers can interact with your business. You have specialized knowledge and information that you customers are interested in and you can help them to solve problems with your specialized information. You can hold special online classes and notify your customers of the special classes via your autoresponder. If you direct them to a special page about the class, you can also have them register and pay for the class on the same page. You can arrange for payment via your merchant account or via PayPal.

The beauty of all of this comes in the next arena which is the online store. I love this part because this is where the the machines begin to work for the humans! Once you have created some products of your own or acquire the rights to sell other people’s products, you can create your own online store where your customers can shop anytime of the day or night.

To recap, you’ll need the following items to upgrade your website:

Autoresponder (contains your database)
Merchant account
Online store

If you need assistance with any of these, an Action Strategy Session would definitely benefit you! Secure your spot at http://tungle.me/joanpounds so that we can have a conversation to take your website to the next level!

Advertisements that get read

By SoftwareGirl

FACT: 90% of SMS messages are read in the first 5 minutes.

FACT: 95% of 18-24 year olds text.

FACT: 94% of messages are read.

FACT: 292 Million U.S. cell phones

Text messaging is the whisper in the ear of your potential clients. Even in a crowded room or meeting, they will still get your message. Text messaging will often work when an actual phone call will not. If you are a small business owner, this is a MUST HAVE due to it’s effectiveness and affordability. You could potentially create your own special every day of the week to drive traffic to your business.

Imagine you own a restaurant and it’s a slow day. You’d really like to pump up your sales but what do you do? What if you had a way to notify all your customers of a 20% off deal to all your interested customers at 11:15 just in time for the lunch rush? Do you think that would make a difference? You bet it would and you can do this just by sending a text!

Display

Display your text-2-join keyword on table tents, menu’s, posted signs and of course your web site if your restaurant has one. If the offer is enticing enough a potential customer will see it and happily join for the incentive of a discount or a free item of food clients anywhere they go.

Collect

Use other alternative means to collect some of your valuable customers information. Raffle off prizes with tickets where customers can fill out their information. Have a line printed on the bottom of the receipt check that allows for a mobile number. Add the web opt-in widget to the sign up page on your web site.

collect

broadcast

Broadcast

When you are having a slow day with sales, send out a mass message to your list of clients and sit back and watch them flow in. Give updates on promotion and sales you’re offering. Keep your regular clients updated with new products you may be adding to your menu.

Examples

text examples

Reach customers instantly

Use text message marketing to reach your customers when you want to speak to them. Don’t rely on them to wait and think about your business, get their attention and make them think about your services. Send broadcasts out around lunch hour to catch the business rush or broadcast your happy hour specials to get them after they leave work.

Contact your entire staff in seconds!

Ever had a missed shift? Need to bring in some more people to deal with an unexpected crowd? Shoot a text message to all your employees in few seconds and get back to dealing with running your business.

Changing your hours of operation?

Notify all of your customers that you’ll be closing early or staying open later. They will appreciate the advance notice since they wouldn’t have found out until it was too late.

Celebrating a holiday?

Send your customers a happy holiday’s greeting. They will greatly appreciate it and remember the friendly atmosphere that you have in your restaurant. This will help with developing customer referrals and bringing in new business.

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clients

7 Essential Pages to Market Products

By SoftwareGirl

Online entrepreneurs appear to take many roads to get to the same place which is an eventual sale. If you’re an online entrepreneur who is just beginning, this can seem like an overwhelming task. In actuality it can be very simple. This simple process can be used to market all online products from eBooks to Mastermind programs. The 7 pages that you will need are as follows:

Feeder Page

The feeder page is actually a network of pages consisting of your Facebook Fan Page, Twitter, blog feed, Zemanta network, weekly newsletter, and face time with other people where you tell others what you have to offer.

Opt-in Page

Your opt-in page is where people sign up to get more information about your interesting value packed content or products. You’ve seen this page and probably opted in to receive someone’s information or products. Typically what you will see on this page is a field for your name, a field for your email address and a submit button of some flavor.

Video Page

The video page is a page where you tell the people who opted in to receive the information all about the valuable information that you have to offer. These videos can offer training or even just feature the benefits of what they will receive when they perform certain tasks or purchase a certain product. Typically there are 3-4 videos that are released one at a time which built interest and enthusiasm for your product. The primary purpose for the video page is to provide valuable content 3-4 times in succession. This builds rapport and trust with your prospect.

Sales Page

The sales page is the page that you display to tell your prospective customer exactly what they will receive, how they will receive it and when they can expect to receive the item or information.

Check Out

The check out page is a secured check out area where the customer is able to enter their payment information. A lot of times, the payment processor will automatically have this page created for you and all you need to do is to specify some parameters for the payment page.

Upsell/Downsell

This is the page that you direct a customer to who is not ready to purchase your original item. For instance, if the customer is interested in your Platinum Mastermind program and decides that $19,997 is not in his or her budget this month, you might offer your $497 home study program so that they have a different option for receiving your valuable content rather than having to do without.

Thank You/Bonus Page

The thank you/bonus page thanks those who chose to purchase your product and to provide any bonuses and one more instructional video with the last bit of valuable content for those who did and did not purchase your products. This goes a long way towards building a relationship with your prospects and your customers.

It is best to create these pages on an entirely separate domain from your main blog/website so that your main blog/website is not weighted down with all the content from this product. It will also give you the best framework so that you can do a product launch without overwhelming your audience with too many options. You can always use a link from your main site to tie is all together if you wish. You will want to use a separate series of 7 pages for each and every product that you offer. The URL for the product webpages would correspond to the catchy title of your product. You can also offer a forum or membership area for each product without worrying that the extra content/traffic will bring your website to its knees or crash entirely under the load.

Blogging for Business Growth

By SoftwareGirl

Gone are the days when having a website meant that you had a cute picture of your store front with your business name, address, phone number and hours of operation. Today’s website needs to include a blog, social network connections, free give-away items, an area to get more information from the business, an area to submit an e-mail from the website, items for sale and in some cases an events calendar.

Does that sound like a lot of hats to wear in addition to your normal day-to-day operations? Actually, it’s a blessing rather than a curse. It’s a blessing because you don’t have to do everything yourself. You are able to hire someone else to do some of the work for you at a reasonable rate. Other tasks can be created once and automated so that you can get back to the normal operations of your business.

The websites of today can introduce several additional streams of passive and residual income to your bottom line. The optin area is used to gather names and email addresses for people who are interested in learning more about what you have to offer or perhaps to receive your monthly newsletter. The email addresses are fed to your auto-responder software to send out communication to your current and prospective customers to let them know key items about your business.

For instance, let’s say you have a heating, ventilation and air conditioning business. Every fall it starts to get cold and every spring it starts to get warm. Every month we’re supposed to change the filter in our systems. What if every summer, your email system automatically began to notify customers that they needed to contact your company to set up an appointment to have their furnace serviced to take advantage of the Early Bird special? What if every winter, your email system automatically began to notify customers that they needed to contact your company to set up an appointment to have their air conditioner serviced to take advantage of the Spring Early Bird special?

Customers might even choose to schedule their appointments and pay for the service prior to you performing the service. It’s convenient for them and would remove some receivables from your books. WooHoo! Instant cash flow! I can see your accountant clicking their heals already.

Your blog could be used to educate your customers on the proper way to install a filter or drain a sprinkler system. It could also be used to let your current and prospective customers that you regularly maintain the local soup kitchen for no charge just because you like to give back to your community. Your blog gives your business a human touch to an otherwise cold relationship. If your little business will be doing an exhibit at the local home and garden show, you can let your customers know to stop by and see you to pick up their coupon for one of your services along with something nice to drink. People like to do business with people whom they know, like and trust. You may not have time and resources to meet and greet all your customers, so put some systems in place to do that work for you.

Take a look at the website you have today. If your website is more like an unlit billboard in the night than a fully interactive, systematized money-making machine, consider having an Action Strategy Session with me so that you can begin adding more to your bottom line before your competition gets a hold of this valuable information. The normal investment for this service is $349.00. The Action Strategy Session is even priced for today’s economy because you can take advantage of the Take Action Special for $97.00. You may just find there are 10-15 different income streams that you can take advantage of that you hadn’t even thought about before your Session. Reserve your time at I’m always happy to help!

Best Advertising for Small Business Owners

By SoftwareGirl

Surely by now you’ve heard about the coupon sensation called Groupon? If you’re a small business owner, this is an excellent service! Since the buzz created with Groupon produces paying customers rather than just browsers, I consider this the best advertising for small business owners!

Groupon will use the social networks for you to get the word out about your special offering. They encourage deals to be sent out to friends or being using by friends to add to the fun. Prospective customers can use their social networks to arrange plans and further spread the word about your business.

Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and they send your business a ton of new customers. These are not just browsing folks on the internet, these are actual paying customers that have already purchased and are ready to redeem their coupon purchase. That’s the Groupon magic!

There are no out of pocket costs associated with being featured on Groupon. They make money by taking a piece of each Groupon they sell. In other words, they only win if you win – and you know what you’re getting at every step of the process.

Since a minimum number of people must buy for the offer to be valid, Groupon guarantees paying customers. These subscribers are not looking for “the perfect deal.” They’re looking for the perfect excuse to try something new. They get them to your business, and you bring them back again and again.

A Groupon feature puts you in front of thousands of subscribers in each Groupon city – with thousands more opting in each day. Their subscribers share your offer with everyone they know via Facebook, Twitter, and other social media. This buzz will continue to attract new customers for months following your feature.

Just as you’ve seen people who have appeared on Oprah before they are ready, you should also be ready to receive a flood of customers to your business prior to advertising on Groupon. It makes you look better when you’re prepared and there’s less stress that way! Before advertising with Groupon, think ahead of time about how you will bring these new customers back again and again by offering a special promotion just for them once they visit your store.

Do you have a fitness business and you’re offering New Year New You packages? Perhaps you’d like to offer a special on a cruise celebration once they’ve reached their goal weight to show of their newly acquired physique? Or perhaps you could do a buy one get one at half price special for the cruise or other special event?

Groupon allows you to target a specific area which makes it great for opening up a new area of your town or state or section of the country. Perhaps you would like to couple it with a fund raising event to double your exposure and donate to a good cause as well.

Be ready to create a buzz about your incredible offering and get your message out to thousands of people for your next big launch. Contact Groupon today!