FACT: 90% of SMS messages are read in the first 5 minutes.
FACT: 95% of 18-24 year olds text.
FACT: 94% of messages are read.
FACT: 292 Million U.S. cell phones
Text messaging is the whisper in the ear of your potential clients. Even in a crowded room or meeting, they will still get your message. Text messaging will often work when an actual phone call will not. If you are a small business owner, this is a MUST HAVE due to it’s effectiveness and affordability. You could potentially create your own special every day of the week to drive traffic to your business.
Imagine you own a restaurant and it’s a slow day. You’d really like to pump up your sales but what do you do? What if you had a way to notify all your customers of a 20% off deal to all your interested customers at 11:15 just in time for the lunch rush? Do you think that would make a difference? You bet it would and you can do this just by sending a text!
Display
Display your text-2-join keyword on table tents, menu’s, posted signs and of course your web site if your restaurant has one. If the offer is enticing enough a potential customer will see it and happily join for the incentive of a discount or a free item of food clients anywhere they go.
Collect
Use other alternative means to collect some of your valuable customers information. Raffle off prizes with tickets where customers can fill out their information. Have a line printed on the bottom of the receipt check that allows for a mobile number. Add the web opt-in widget to the sign up page on your web site.
Broadcast
When you are having a slow day with sales, send out a mass message to your list of clients and sit back and watch them flow in. Give updates on promotion and sales you’re offering. Keep your regular clients updated with new products you may be adding to your menu.
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Examples
Reach customers instantly
Use text message marketing to reach your customers when you want to speak to them. Don’t rely on them to wait and think about your business, get their attention and make them think about your services. Send broadcasts out around lunch hour to catch the business rush or broadcast your happy hour specials to get them after they leave work.
Contact your entire staff in seconds!
Ever had a missed shift? Need to bring in some more people to deal with an unexpected crowd? Shoot a text message to all your employees in few seconds and get back to dealing with running your business.
Changing your hours of operation?
Notify all of your customers that you’ll be closing early or staying open later. They will appreciate the advance notice since they wouldn’t have found out until it was too late.
Celebrating a holiday?
Send your customers a happy holiday’s greeting. They will greatly appreciate it and remember the friendly atmosphere that you have in your restaurant. This will help with developing customer referrals and bringing in new business.
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