Gone are the days when having a website meant that you had a cute picture of your store front with your business name, address, phone number and hours of operation. Today’s website needs to include a blog, social network connections, free give-away items, an area to get more information from the business, an area to submit an e-mail from the website, items for sale and in some cases an events calendar.
Does that sound like a lot of hats to wear in addition to your normal day-to-day operations? Actually, it’s a blessing rather than a curse. It’s a blessing because you don’t have to do everything yourself. You are able to hire someone else to do some of the work for you at a reasonable rate. Other tasks can be created once and automated so that you can get back to the normal operations of your business.
The websites of today can introduce several additional streams of passive and residual income to your bottom line. The optin area is used to gather names and email addresses for people who are interested in learning more about what you have to offer or perhaps to receive your monthly newsletter. The email addresses are fed to your auto-responder software to send out communication to your current and prospective customers to let them know key items about your business.
For instance, let’s say you have a heating, ventilation and air conditioning business. Every fall it starts to get cold and every spring it starts to get warm. Every month we’re supposed to change the filter in our systems. What if every summer, your email system automatically began to notify customers that they needed to contact your company to set up an appointment to have their furnace serviced to take advantage of the Early Bird special? What if every winter, your email system automatically began to notify customers that they needed to contact your company to set up an appointment to have their air conditioner serviced to take advantage of the Spring Early Bird special?
Customers might even choose to schedule their appointments and pay for the service prior to you performing the service. It’s convenient for them and would remove some receivables from your books. WooHoo! Instant cash flow! I can see your accountant clicking their heals already.
Your blog could be used to educate your customers on the proper way to install a filter or drain a sprinkler system. It could also be used to let your current and prospective customers that you regularly maintain the local soup kitchen for no charge just because you like to give back to your community. Your blog gives your business a human touch to an otherwise cold relationship. If your little business will be doing an exhibit at the local home and garden show, you can let your customers know to stop by and see you to pick up their coupon for one of your services along with something nice to drink. People like to do business with people whom they know, like and trust. You may not have time and resources to meet and greet all your customers, so put some systems in place to do that work for you.
Take a look at the website you have today. If your website is more like an unlit billboard in the night than a fully interactive, systematized money-making machine, consider having an Action Strategy Session with me so that you can begin adding more to your bottom line before your competition gets a hold of this valuable information. The normal investment for this service is $349.00. The Action Strategy Session is even priced for today’s economy because you can take advantage of the Take Action Special for $97.00. You may just find there are 10-15 different income streams that you can take advantage of that you hadn’t even thought about before your Session. Reserve your time at I’m always happy to help!