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7 Essential Pages to Market Products

By SoftwareGirl

 

Online entrepreneurs appear to take many roads to get to the same place which is an eventual sale.  If you’re an online entrepreneur who is just beginning, this can seem like an overwhelming task.  In actuality it can be very simple.  This simple process can be used to market all online products from eBooks to Mastermind programs.  The 7 pages that you will need are as follows:

Feeder Page

The feeder page is actually a network of pages consisting of your Facebook Fan Page, Twitter, blog feed, Zemanta network, weekly newsletter, and face time with other people where you tell others what you have to offer.

Opt-in Page

Your opt-in page is where people sign up to get more information about your interesting value packed content or products.  You’ve seen this page and probably opted in to receive someone’s information or products.  Typically what you will see on this page is a field for your name, a field for your email address and a submit button of some flavor.

Video Page

The video page is a page where you tell the people who opted in to receive the information all about the valuable information that you have to offer.  These videos can offer training or even just feature the benefits of what they will receive when they perform certain tasks or purchase a certain product.  Typically there are 3-4 videos that are released one at a time which built interest and enthusiasm for your product.  The primary purpose for the video page is to provide valuable content 3-4 times in succession.  This builds rapport and trust with your prospect.

Sales Page

The sales page is the page that you display to tell your prospective customer exactly what they will receive, how they will receive it and when they can expect to receive the item or information.

Check Out

The check out page is a secured check out area where the customer is able to enter their payment information.  A lot of times, the payment processor will automatically have this page created for you and all you need to do is to specify some parameters for the payment page.

Upsell/Downsell

This is the page that you direct a customer to who is not ready to purchase your original item.  For instance, if the customer is interested in your Platinum Mastermind program and decides that $19,997 is not in his or her budget this month, you might offer your $497 home study program so that they have a different option for receiving your valuable content rather than having to do without.

Thank You/Bonus Page

The thank you/bonus page thanks those who chose to purchase your product and to provide any bonuses and one more instructional video with the last bit of valuable content for those who did and did not purchase your products.  This goes a long way towards building a relationship with your prospects and your customers.

It is best to create these pages on an entirely separate domain from your main blog/website so that your main blog/website is not weighted down with all the content from this product.  It will also give you the best framework so that you can do a product launch without overwhelming your audience with too many options.  You can always use a link from your main site to tie is all together if you wish.  You will want to use a separate series of 7 pages for each and every product that you offer.  The URL for the product webpages would correspond to the catchy title of your product.  You can also offer a forum or membership area for each product without worrying that the extra content/traffic will bring your website to its knees or crash entirely under the load.

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Filed Under: Back End Store Tagged With: Content (media), Customer, E-book, Facebook, framework for marketing products online, marketing products online, product creation, Twitter, Uniform Resource Locator, Web feed, Zemanta

5 Simple Ways to Create More Money Now

By SoftwareGirl

If you’ve been to the grocery store recently, it is no doubt that you have noticed the cost of groceries rising.  In terms of your budget, you can either cut expenses or increase your income.  This particular downturn in the economy has been around for quite a while.  What can you do when you’ve already cut your budget to the bone and beyond?

Basically you need to create new income right now.  A 2010 survey by the Conference Research Group revealed that as many as 55 percent of Americans are dissatisfied with their current jobs.  You could go out and get another job you hate and try to weave your life around that or you could create something with what you already have to bring in additional money while keeping your sanity.  If you’re going to expend the effort, you might as well create something that you love, right?  Obviously, we can’t just print money like the government does, so what can you do?  You have expertise and interests that are your gifts to mankind.  It is your duty to share those gifts with your fellow man!  You will be amazed at what happens and how enriched your life becomes when you share your gifts.

1.  Start your own blog about your passion. Starting a blog about your passion is very easy to do.  There are many resources out on the internet including a FREE 7-Day eCourse on this very website.  If you are passionate about a subject, chances are you know a great deal about it.  Because you know a great deal about it, you won’t be struggling to find content to write for your blog and the time you invest will be pleasurable.  This is an activity that can be performed any where you have an internet connection.  When you use Google Adsense and visitors to your blog click on your links, you make money!  Just concentrate on providing great value to your readers and the money will come.

2.  Teach a class about your passion. Sharing your information and expertise about your topic is great and it’s even better when you meet other people with similar interests.  The best way to do this is to teach a class about your topic.  You will not only meet folks with similar interests but you will meet those who are looking for solutions to problems that are related to your topic.  Take the time to speak with your new students and find out about them.  Find out why they attending your class and ask them how you can be of assistance to them.  Provided that you are not selling anything at your initial class, you will find many restaurants with meeting rooms who are willing to provide you with meeting space free of charge.

3.  Offer services that surround your passion. Once you have had the opportunity to mingle with your students, you will have a good idea of what their needs are surrounding your passion.  You can then either create services to solve their problems or find someone who already provides that service and you can negotiate a deal to be paid for putting their service in front of your students.  When the students pay for the service, you get paid.  You’ve saved the service provider money on advertising and you’ve helped to solve your students problems.  By doing this, you have created value for all the people involved including yourself!

4.  Sell products affiliated with your passion. You can also either create products that your readers and students want or you can find them and make them aware of the products.  Once again, you will want to create an affiliate relationship with the vendor prior to introducing the product to your reader/student so that you can be paid when they purchase the product.

5.  Write an e-book pertaining to your passion. Because you are so passionate about your topic and you have created hungry readers with your blog, you can easily write an electronic book or e-book to further education your audience on your topic of choice.  Once the eBook is written, you can sell it on your blog for another influx of money.  You might even consider creating a workbook that could be used as a complementary part of your classes.

Hopefully, this gets your creative juices flowing about how to begin to create avenues of income surrounding your passion.  Creating value for your readers is your number one priority!  As the old adage says, build it and they will come.  You can be paid handsomely for solving problems for other people.  The first step begins with your 7-Day eCourse.  It’s free so sign up today!

 

 

Filed Under: Custom Websites Tagged With: blog, Business, E-book, Google Adsense, great value, RSS, Student, United States, WordPress

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