Online entrepreneurs appear to take many roads to get to the same place which is an eventual sale. If you’re an online entrepreneur who is just beginning, this can seem like an overwhelming task. In actuality it can be very simple. This simple process can be used to market all online products from eBooks to Mastermind programs. The 7 pages that you will need are as follows:
Feeder Page
The feeder page is actually a network of pages consisting of your Facebook Fan Page, Twitter, blog feed, Zemanta network, weekly newsletter, and face time with other people where you tell others what you have to offer.
Opt-in Page
Your opt-in page is where people sign up to get more information about your interesting value packed content or products. You’ve seen this page and probably opted in to receive someone’s information or products. Typically what you will see on this page is a field for your name, a field for your email address and a submit button of some flavor.
Video Page
The video page is a page where you tell the people who opted in to receive the information all about the valuable information that you have to offer. These videos can offer training or even just feature the benefits of what they will receive when they perform certain tasks or purchase a certain product. Typically there are 3-4 videos that are released one at a time which built interest and enthusiasm for your product. The primary purpose for the video page is to provide valuable content 3-4 times in succession. This builds rapport and trust with your prospect.
Sales Page
The sales page is the page that you display to tell your prospective customer exactly what they will receive, how they will receive it and when they can expect to receive the item or information.
Check Out
The check out page is a secured check out area where the customer is able to enter their payment information. A lot of times, the payment processor will automatically have this page created for you and all you need to do is to specify some parameters for the payment page.
Upsell/Downsell
This is the page that you direct a customer to who is not ready to purchase your original item. For instance, if the customer is interested in your Platinum Mastermind program and decides that $19,997 is not in his or her budget this month, you might offer your $497 home study program so that they have a different option for receiving your valuable content rather than having to do without.
Thank You/Bonus Page
The thank you/bonus page thanks those who chose to purchase your product and to provide any bonuses and one more instructional video with the last bit of valuable content for those who did and did not purchase your products. This goes a long way towards building a relationship with your prospects and your customers.
It is best to create these pages on an entirely separate domain from your main blog/website so that your main blog/website is not weighted down with all the content from this product. It will also give you the best framework so that you can do a product launch without overwhelming your audience with too many options. You can always use a link from your main site to tie is all together if you wish. You will want to use a separate series of 7 pages for each and every product that you offer. The URL for the product webpages would correspond to the catchy title of your product. You can also offer a forum or membership area for each product without worrying that the extra content/traffic will bring your website to its knees or crash entirely under the load.