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7 Essential Pages to Market Products

Online entrepreneurs appear to take many roads to get to the same place which is an eventual sale. If you’re an online entrepreneur who is just beginning, this can seem like an overwhelming task. In actuality it can be very simple. This simple process can be used to market all online products from eBooks to Mastermind programs. The 7 pages that you will need are as follows:

Feeder Page

The feeder page is actually a network of pages consisting of your Facebook Fan Page, Twitter, blog feed, Zemanta network, weekly newsletter, and face time with other people where you tell others what you have to offer.

Opt-in Page

Your opt-in page is where people sign up to get more information about your interesting value packed content or products. You’ve seen this page and probably opted in to receive someone’s information or products. Typically what you will see on this page is a field for your name, a field for your email address and a submit button of some flavor.

Video Page

The video page is a page where you tell the people who opted in to receive the information all about the valuable information that you have to offer. These videos can offer training or even just feature the benefits of what they will receive when they perform certain tasks or purchase a certain product. Typically there are 3-4 videos that are released one at a time which built interest and enthusiasm for your product. The primary purpose for the video page is to provide valuable content 3-4 times in succession. This builds rapport and trust with your prospect.

Sales Page

The sales page is the page that you display to tell your prospective customer exactly what they will receive, how they will receive it and when they can expect to receive the item or information.

Check Out

The check out page is a secured check out area where the customer is able to enter their payment information. A lot of times, the payment processor will automatically have this page created for you and all you need to do is to specify some parameters for the payment page.

Upsell/Downsell

This is the page that you direct a customer to who is not ready to purchase your original item. For instance, if the customer is interested in your Platinum Mastermind program and decides that $19,997 is not in his or her budget this month, you might offer your $497 home study program so that they have a different option for receiving your valuable content rather than having to do without.

Thank You/Bonus Page

The thank you/bonus page thanks those who chose to purchase your product and to provide any bonuses and one more instructional video with the last bit of valuable content for those who did and did not purchase your products. This goes a long way towards building a relationship with your prospects and your customers.

It is best to create these pages on an entirely separate domain from your main blog/website so that your main blog/website is not weighted down with all the content from this product. It will also give you the best framework so that you can do a product launch without overwhelming your audience with too many options. You can always use a link from your main site to tie is all together if you wish. You will want to use a separate series of 7 pages for each and every product that you offer. The URL for the product webpages would correspond to the catchy title of your product. You can also offer a forum or membership area for each product without worrying that the extra content/traffic will bring your website to its knees or crash entirely under the load.

3 Steps to Attract 1000 Fans

By SoftwareGirl

You’ve created your blog and you’re wondering why you’re not getting traffic? You have to actually tell people about all the great things that you have created for them! Wouldn’t it be great to be able to create something that will just work by itself so that you can concentrate on your business? This is where social networking enters the marketing arena. This will be a very tactical post that tells you exactly how to accomplish getting more fans, so let’s get started!

Twitter

Set Up Your Profile Have you set your profile? Really, go look at it. Do you have your picture out there? 95% of people will not connect to others who have not put their picture on their profile. Why? Because they feel like they are trying to hide something or are otherwise dishonest. Is your bio blank? Go ahead and add some information there such as where you live, what you do, where you work, who your best customer is. It doesn’t need to go into really personal details, but give people something to help you and determine if they want to connect with you. Lastly you’ll want to create a background for your profile. It makes you stand out!

Find Software I’m willing to bet that you don’t have time to be interrupt your work 10 times a day to make sure you tweet something to your followers. Wait! I’ll have followers?! Yes, what you have to say is important and people will follow you to hear what you have to say. Wouldn’t it be great to have a system to automatically take care of making sure you connect with your present and future clients? The software I use for this task is called Tweet Adder. Tweet Adder is great because it works silently in the background on your behalf. They even have a 30-Day free trial.

Add People I’m sure that you know the top performers in your industry. Wouldn’t it be great to find out who is following those people and wouldn’t it be even better if those people followed you too? Or, better yet, wouldn’t you like to know who the influencers in your industry are following? Simply set up the software to follow the followers of your influential people along with who the influencers follow and set the software to follow back all who follow you and you’re on your way to creating your first 100 fans in record time!

Start Tweeting This seems pretty obvious; however, you’d be surprised at how many people simply do not do this. Tweet about what is new and interesting in your business. Are you having a new product promotion? Will your store hours be changing for the season? Is there something your current customers should be thinking about or doing to make things easier for themselves? Tell them about it and include a link back to your website to get more information or make an appointment. Tweetmeme is a great free plug-in for tweeting about what you have just posted on your blog.

Facebook

Create a Fan Page Create a Fan Page for your business so that people can read about the new and interesting things that your business is doing. Set up an opt-in area with some valuable content that you give away for free when people click the “like” button on your fan page. That way they stay up-to-date with your business. This will help you to build your prospective customer list. Set your blog up with Networked Blogs and your blog posts will automatically appear on your Fan Page.

Invite Friends Invite your friends to like your business fan page so that they can stay up to date with what your business is doing and when they hear of someone needing your products or services, they can refer them.

Ask High Profile People to Become Fans You’d be surprised at how many influential people will actually help you on your way by liking your business fan page. They remember what it was like when they started out and once others see that they are following you, their fans will want to follow you too!

Post Regularly When you post to your blog, you’ll want to also tweet about each post and place a bit of the article on your fan page with a link back to your blog. You can set up your blog to automatically publish to your fan page so that you don’t have to update your fan page. It is automatically done for you! I love it when the computers work for me.

Top Lists

Create a Title The best way to start to create a top whatever list is to just create a title. Once you have the title, you can go about the work to create the list. Top lists drive close to 30% more traffic compared to other types of posts and they’re so easy to create.

Outsource If you don’t have the time to create your list, you can outsource it. I would recommend posting an ad on Fiverr.com and see if you can find someone to do the work for you.

Post Of course, once you have the post created, you’ll want to post it to your blog and watch to see how much traffic you receive. You’ll be amazed.

Twitter/Facebook Yes, once again, you’ll want to tweet and post to your Fan page that you have a new post on your blog. If you’ve already set Tweetmeme and Networked Blogs up to go automatically, it’s already been done for you!

Best Advertising for Small Business Owners

By SoftwareGirl

Surely by now you’ve heard about the coupon sensation called Groupon? If you’re a small business owner, this is an excellent service! Since the buzz created with Groupon produces paying customers rather than just browsers, I consider this the best advertising for small business owners!

Groupon will use the social networks for you to get the word out about your special offering. They encourage deals to be sent out to friends or being using by friends to add to the fun. Prospective customers can use their social networks to arrange plans and further spread the word about your business.

Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and they send your business a ton of new customers. These are not just browsing folks on the internet, these are actual paying customers that have already purchased and are ready to redeem their coupon purchase. That’s the Groupon magic!

There are no out of pocket costs associated with being featured on Groupon. They make money by taking a piece of each Groupon they sell. In other words, they only win if you win – and you know what you’re getting at every step of the process.

Since a minimum number of people must buy for the offer to be valid, Groupon guarantees paying customers. These subscribers are not looking for “the perfect deal.” They’re looking for the perfect excuse to try something new. They get them to your business, and you bring them back again and again.

A Groupon feature puts you in front of thousands of subscribers in each Groupon city – with thousands more opting in each day. Their subscribers share your offer with everyone they know via Facebook, Twitter, and other social media. This buzz will continue to attract new customers for months following your feature.

Just as you’ve seen people who have appeared on Oprah before they are ready, you should also be ready to receive a flood of customers to your business prior to advertising on Groupon. It makes you look better when you’re prepared and there’s less stress that way! Before advertising with Groupon, think ahead of time about how you will bring these new customers back again and again by offering a special promotion just for them once they visit your store.

Do you have a fitness business and you’re offering New Year New You packages? Perhaps you’d like to offer a special on a cruise celebration once they’ve reached their goal weight to show of their newly acquired physique? Or perhaps you could do a buy one get one at half price special for the cruise or other special event?

Groupon allows you to target a specific area which makes it great for opening up a new area of your town or state or section of the country. Perhaps you would like to couple it with a fund raising event to double your exposure and donate to a good cause as well.

Be ready to create a buzz about your incredible offering and get your message out to thousands of people for your next big launch. Contact Groupon today!