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7 Essential Pages to Market Products

By SoftwareGirl

 

Online entrepreneurs appear to take many roads to get to the same place which is an eventual sale.  If you’re an online entrepreneur who is just beginning, this can seem like an overwhelming task.  In actuality it can be very simple.  This simple process can be used to market all online products from eBooks to Mastermind programs.  The 7 pages that you will need are as follows:

Feeder Page

The feeder page is actually a network of pages consisting of your Facebook Fan Page, Twitter, blog feed, Zemanta network, weekly newsletter, and face time with other people where you tell others what you have to offer.

Opt-in Page

Your opt-in page is where people sign up to get more information about your interesting value packed content or products.  You’ve seen this page and probably opted in to receive someone’s information or products.  Typically what you will see on this page is a field for your name, a field for your email address and a submit button of some flavor.

Video Page

The video page is a page where you tell the people who opted in to receive the information all about the valuable information that you have to offer.  These videos can offer training or even just feature the benefits of what they will receive when they perform certain tasks or purchase a certain product.  Typically there are 3-4 videos that are released one at a time which built interest and enthusiasm for your product.  The primary purpose for the video page is to provide valuable content 3-4 times in succession.  This builds rapport and trust with your prospect.

Sales Page

The sales page is the page that you display to tell your prospective customer exactly what they will receive, how they will receive it and when they can expect to receive the item or information.

Check Out

The check out page is a secured check out area where the customer is able to enter their payment information.  A lot of times, the payment processor will automatically have this page created for you and all you need to do is to specify some parameters for the payment page.

Upsell/Downsell

This is the page that you direct a customer to who is not ready to purchase your original item.  For instance, if the customer is interested in your Platinum Mastermind program and decides that $19,997 is not in his or her budget this month, you might offer your $497 home study program so that they have a different option for receiving your valuable content rather than having to do without.

Thank You/Bonus Page

The thank you/bonus page thanks those who chose to purchase your product and to provide any bonuses and one more instructional video with the last bit of valuable content for those who did and did not purchase your products.  This goes a long way towards building a relationship with your prospects and your customers.

It is best to create these pages on an entirely separate domain from your main blog/website so that your main blog/website is not weighted down with all the content from this product.  It will also give you the best framework so that you can do a product launch without overwhelming your audience with too many options.  You can always use a link from your main site to tie is all together if you wish.  You will want to use a separate series of 7 pages for each and every product that you offer.  The URL for the product webpages would correspond to the catchy title of your product.  You can also offer a forum or membership area for each product without worrying that the extra content/traffic will bring your website to its knees or crash entirely under the load.

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Filed Under: Back End Store Tagged With: Content (media), Customer, E-book, Facebook, framework for marketing products online, marketing products online, product creation, Twitter, Uniform Resource Locator, Web feed, Zemanta

Firefox Extension That Enhances Your Blog

By SoftwareGirl

Are you working smarter or harder?   Well today I am going to show you how to blog smarter. What does this mean exactly?  I have always found that being organized have having my tools close at hand has always increased my productivity.

I just started using a fantastic little FREE Firefox addon that automatically gives me related links, photos, articles and tags as I type my blog posts.  I use it to enhance the quality content and tags in my blog.

No more searching for related information to add to my posts. It appears right on my wordpress admin post page. Let me show you…

How to I get this? Easy! Head on over to Zemanta.com and click on the Download Zemanta Firefox Extension button.

How I Use Zemanta

I do not use the “Links” they provide in my blog posts. Why? It creates “leakage” on my site.  I prefer for my readers to stay on my blog and read me articles.  I have no control over what someone else puts on their site.  I do use them to find more information to write about.

Secondly, I only use photos that are either licensed as Public Domain or I create them myself. Why? Because if they are Public Domain I don’t have to post a link to the source like I would with the other images.

As far as articles go, it is great that they do research for you and give you different articles related to your blog post. I often visit them and read what others are saying about the topic. It’s a treasure trove of ideas for your own blog.

I LOVE that they give me tags for my blog posts. I just need to click on the related tags and it does the work for me.  This is awesome!  I’ve been using tags since the beginning; but I always felt like I was overlooking some tags…but which ones?  Now I know and can include them with the clickety-click of my mouse!

The BEST Part

Let me tell you the BEST part of Zemanta. Above all, this is the main reason I use it… It leaves a little symbol at the bottom of your blog posts that looks something like this:

This little button gets me more backlinks than articles posted to an article directory!  However, this only works if you have really high quality blog content.

How it works: Someone visits your blog and falls in love with your posts. He or she clicks on the REBLOG button and is presented with a choice of different quotes from your blog post that they can post on their blog in exchange for a backlink to your post.  You get to contribute to someone else’s success and you receive a back link in return.  That’s a win/win situation!

This does not mean they get to copy your post. They can only choose one paragraph to quote and you gain a backlink and some free publicity and advertising for your blog.

So if you don’t use Zemanta for any other purpose, use it as link bait! Get your backlinks and increase your search engine rankings.

What are Backlinks and Why are They Important?

Google and other search engines often base your rankings depending on how popular your blog is. The more backlinks you have the more important your blog looks. You want to gain as many HIGH QUALITY backlinks as you can.

Filed Under: Creating Content Tagged With: Add-ons, blog, Blogger, Clients, Firefox, Google, Zemanta

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