Monetization Magic

Colorado Website Development

3 Steps to Create Your Incredible Offer

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SpecialOfferThe incredible offer is actually an ethical bribe given to the readers of your content in exchange for their name and email address.  An agreement is made that the reader would like what you have to offer and would like to keep in contact with you.  The reader wants to see if you’re able to deliver value and you would like the opportunity to demonstrate to the reader that you can provide value worthy of their time.  It gets its roots from the law of sowing and reaping.  You are giving away valuable content and are laying the foundation for reaping the benefit of a business relationship in the future.

You will need to know your prospective client prior to beginning.  Not just the demographics of who they are but also what they struggle with and what keeps them awake at 3 a.m.

Step 1:  List the reasons your prospective client hasn’t taken action up to this point.  This list will likely look like all the objections your prospective client has for not moving forward with achieving their goal.  When your prospective client reads this list, they will recognize their behavior or thought processes and begin to identify with your offer.

Step 2:  Create a bullet list of content that addresses each of the objections that you outlined in step one.  If you have a lot of content, that is great!  At this point, you may find that you have enough material for even a 6-week class.  You’ll be giving enough valuable content to get your reader started for now.  Then you can offer them the opportunity to work with you further if they wish.

Step 3: Create 3-5 tips that are the main free giveaway content by choosing one micro-problem that your prospective client faces every day and solve that problem or lead your prospect client through to the next logical step.  Make this meaty part extra special and oh so yummy to give your prospective client great value.  This isn’t fluff content, this is the filet mignon, the best part of s.

Once you’ve gotten this far, organize your materials, create your graphics and hook it into your autoresponder so that your content can be delivered on request.  That’s all there is to it!

10 Ways to Expand Your Brick and Mortar Business – Part 2 of 2

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This post is a continuation of 10 Ways to Expand Your Brick and Mortar Business – Part 1

Meaningful content on the website.  Due to the Google search engine, it is imperative that meaningful content be placed regularly on your website.  That is why most static websites do not rank well with the search engines.  The search engines and your potential customers are interested in what is new and exciting.  If you just have a billboard website that states your name, address and phone number, and your competitor has a website that talks about weekly events, what’s new in the industry, new inventory, new employees and is constantly updating their website, they will naturally outrank you in the search engines.  Ranking is what the industry is all about because let’s face it, if you’re not on the first page or two of search results, most folks will never see your website.  The object is to engage your customer so they see you as a friend even before they pick up the phone or park in front of your business.  People buy from people they know, like and trust.  They want to see people and people in motion on your website rather than just having pretty pictures and text to read.

Google places.  Google places is a free ad for businesses so that their basic information can be found out on the internet.  Optimally, your place on Google places will also have a link to your highly interactive website along with your business hours and a map so that your business can be located.

Host events.  Your business needs to be a hub of activity and the way to make it a hub of activity is to host events.  Invite people into your business.  Host a Chamber of Commerce after hours event, ol’ Cal would often film the commercials at his lot so there was always a new animal to view.  You can also invite people in for free maintenance or checkups to ensure they will not need expensive service later.  For a car dealership, offer to have heater and air conditioning check ups, tire rotation, brake inspection, belt and hose inspection and other easy value added services.  The events you host are done to add value to the customer experience.  When you add enough value, your prospective customer will come to see you as a trusted resource. 

Incredible Offer.  You want to give prospective customers an incredible offer.  For the car lot, it could be a coupon book for discount services or free detailing on their current vehicle.  When you give the incredible offer it is always something they would definitely want and it is in exchange for their name and email.  You will continue to use their name and email to notify them of future events and other items of interest.

Complimentary Products.  Once your customers purchase an item or service from you, they usually will purchase complimentary products to make their initial purchase last longer or to decorate their initial purchase.  In the example of the used cars, complimentary products would include extended warranties, car insurance, supplemental car insurance (like AAA), car washes, car audio, specialty rims, car security, tinted windows, windshield replacement and repair, mobile oil change services, after market part suppliers and apparel.

Digital Products.  Digital products are great because you can make them once and sell them over and over again.  Digital products for a car dealership might include a video of what to check when buying a used car, it could be an affiliate link to a supplier that carries something that is commonly ordered that you choose not to stock, digital products could be tickets to a concert for a celebrity that happens to be coming to town next week that sponsors your vehicles, or sound file of what your cool mufflers actually sound like when installed on your car.  You’re probably laughing about that last one but that is an actual product…and my friend paid $29 for that sound file….still laughing?

Newsletter.  The newsletter is published at least twice a month telling your customers about upcoming new events and information having to do with your business.   You can also tell them funny stories or invite to future events.  For the car business, a newsletter could be used to notify customers of recalls and give them ways to quickly and easily take care of needed maintenance.  Let them know about your shuttle service.

Social Media.  Social media is where you create a community around your business.  You’re still being of service and it helps to create a buzz around your business.  For the car dealer, you might want to list videos of the latest sliding cars due to the ice storm last week, or pictures of the most modified cars.  You could have poll on the upcoming changes in the new car models.  You could have a poll on whether girls or guys like a particular model better than the other.  You would want to take pictures of your live events and post those up on social media for others to see.

If you like what you read in this article and would like to see how you can expand YOUR business, apply for a complimentary Action Strategy Session so that you can have a clear roadmap to take your busines to the next level!  The Action Strategy Session is valued at $297.00 and will give you concrete ways that you can move forward in your business.

10 Ways to Expand Your Brick and Mortar Business – Part 1 of 2

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httpv://youtu.be/QOsLdT4slsk

When I was a little girl, my family moved to New Mexico from New Jersey.  In New Mexico, we only had 3 TV stations and they would only broadcast during certain hours of each day.  The information broadcast on that TV station was selective and even back in those days, what they broadcast was determined by what would get the TV station the highest ratings.  Everyday, I would see a commercial for a used car dealer who was in California and has some of the goofiest commercials I had ever seen.  His commercials often featured his “dog”, Spot.  His dog was often not a dog but would be an elephant or a tiger or some other wild animal.  Sometimes I wondered if people would watch him just to see the day when dear ol’ Cal actually got eaten by his “dog”, Spot!

I tell you this to make this point…Cal Worthington was all the way in California and I was a little girl all the way in the desert of New Mexico…but I knew who he was.  Cal Worthington sold a lot of cars when he ran those commercials.  Eventually Cal passed away.  Many years later, I had an opportunity to visit the great state of California.  When I got there, what did I remember about California?  You guessed it!  I remembered ol’ Cal Worthington and his wild dog, Spot.  I actually passed by the car lot and it was an event to me because I was able to remember all his commercials and the friends I was with at the time remembered him too.

Cal Worthington used TV to advertise his car lot and he attracted customers from the next town, the next county, the next state away.  There are a lot of people in the great state of California and he advertised so well that a little girl all the way in New Mexico (954 miles away) and 30 years later remembered his car lot.  Think about it, he was just another used car dealer and he found away to make his name known to a much broader audience.  Within 10 years of beginning in the business, his dealership was #1 in the nation!  He attracted so much attention that Johnny Carson even had him on the Tonight Show which had a national reach! 

You are blessed because business owners now do not have to purchase TV air time to get our message out!  We are able to rely on the technology that we have at our figure tips and our own ingenuity to promote our message. 

To illustrate how this works, I’ll be using ol’ Cal Worthington’s business to show you how we could expand his business using today’s technology:

Website.  Your website is the virtual hub of your business.  The website could be used to show people the new car models, book appointments with customers to come in a look at a car, apply for car financing so that they could have the convenience of knowing that they were already approved for a vehicle before they arrived and they could just come in a pick out their new vehicle.  They could schedule their normal service appointments, talk to a mechanic live via the website chat feature, order new accessory items for their new car or get a trade in value for their vehicle.

Keywords on the Website.  Using keywords helps the search engines to direct customers to your website.  Cal Worthington’s keywords might have been “Ford”, “dog Spot”, used cars, new cars, Long Beach, CA, and so on.  Today, Cal Worthington dealership still exists and the keywords they use are as follows: 

long beach ford, ford long beach, long beach ford parts, long beach ford service, used ford long beach, new ford long beach

If you like what you read in this article and would like to see how you can expand YOUR business, apply for a complimentary Action Strategy Session so that you can have a clear roadmap to take your busines to the next level!  The Action Strategy Session is valued at $297.00 and will give you concrete ways that you can move forward in your business.