The incredible offer is actually an ethical bribe given to the readers of your content in exchange for their name and email address. An agreement is made that the reader would like what you have to offer and would like to keep in contact with you. The reader wants to see if you’re able to deliver value and you would like the opportunity to demonstrate to the reader that you can provide value worthy of their time. It gets its roots from the law of sowing and reaping. You are giving away valuable content and are laying the foundation for reaping the benefit of a business relationship in the future.
You will need to know your prospective client prior to beginning. Not just the demographics of who they are but also what they struggle with and what keeps them awake at 3 a.m.
Step 1: List the reasons your prospective client hasn’t taken action up to this point. This list will likely look like all the objections your prospective client has for not moving forward with achieving their goal. When your prospective client reads this list, they will recognize their behavior or thought processes and begin to identify with your offer.
Step 2: Create a bullet list of content that addresses each of the objections that you outlined in step one. If you have a lot of content, that is great! At this point, you may find that you have enough material for even a 6-week class. You’ll be giving enough valuable content to get your reader started for now. Then you can offer them the opportunity to work with you further if they wish.
Step 3: Create 3-5 tips that are the main free giveaway content by choosing one micro-problem that your prospective client faces every day and solve that problem or lead your prospect client through to the next logical step. Make this meaty part extra special and oh so yummy to give your prospective client great value. This isn’t fluff content, this is the filet mignon, the best part of s.
Once you’ve gotten this far, organize your materials, create your graphics and hook it into your autoresponder so that your content can be delivered on request. That’s all there is to it!