Sometimes it’s ok to give an incredible deal as long as you know it will bring you more business not take money out of your pocket. This is especially true if you are a small business. You can do many things as a small business to expand your business that doesn’t cause you to lose money as in the case of our example bakery.
Have everyone who responds register for an awesome give-away.
When running the special, offer an even bigger ridiculous special for one lucky person. Have everyone who is getting the first special register for the 2nd one. On the registration, collect name, email and phone number. The name and email you can use to communicate with the customer later and the phone number is to notify the winner.
Use the media to your advantage!
While you’re having the special, take a moment out to have the media interview you on TV. Create press releases for your business. Do an exclusive interview on the radio. Make sure you record both interviews to place on your website and then you can include an “As Seen On” badge for your website.
How to create your own?
Perhaps you’re a little leary of partnering with Groupon for your business expansion but you do still want to do something? The good news is that you can. Hold a one day sale. You can do it online or in your business. Create 1,000 flyers with your incredible offer. Hire someone to place the flyers on doors within a certain radius of your business. Then follow the rest of the tips outlined in this article. This way you control your exposure and you can start small.
Use your small size to your advantage.
Small businesses are great because you can change direction on a dime! You don’t need to wait for some board of directors to approve your decision once you have come up with a great idea. You can execute it as soon as you want. You could do a one day sale every month. Consider partnering with a nearby school and offer them a portion of the profits of the sales from your one day sale. If the first one works out well and you still want to expand your reach, do another sale and hand out more flyers or include another school. You could also include another business for instance, if you’re a pizzeria and you’re having a sale, you could offer a free skate session from the roller rink down the street. Get creative, make some money and have fun!
What are some of the sales or Groupons that you have done in the past that have worked well? Let’s hear about it! Leave your comment below.
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