What is a blog?
Wikipedia defines a blog as (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.[2]
In case you were not aware, you are currently reading a blog.
How long does the event occur?
Let attendees know in advance when the event will occur. Also advise them the hours of the event. Sometimes events are scheduled earlier than 9 a.m. and after 5 p.m. Typically your event will last 3-5 days. Typically people travel the day before and the date after.
What happens at the event?
Travel, sleeping accommodations, networking, sales, coaching, food consumption, gift consumption, entertainment, sightseeing, training, event testimonials, speaker feedback. These are all topics that can be covered in the blog and points that could be coordinated with reliable sources at the venue. Addressing these topics ahead of time will generate interest for the event and set the expectations of the event attendees.
What is needed at the event?
Tell attendees what to bring, what to leave a home, what the weather will be, remind them to bring business cards for networking. Will they need paper and pens for note taking or are you supplying those materials? Will recording and videoing be prohibited? Advise attendees of the expected attire (high heels or hiking boots, shorts or slacks, polo shirt or sport coat and tie). Will there be any formal events? Advise attendees of any special points that they would want to be aware of such as being prepared for a day at the beach or morning yoga or whatever you might have planned that they would like to be aware. Will you have special accommodations for disabled attendees?
Generating interest
Interest can be generated by giving prospective attendees a brief overview of the benefits that will be gained by attending the event. Will they also receive a DVD of the event? Will they receive valuable knowledge at the event? Do you have testimonials from past attendees? All that can be shared via e-mail. Invite them to bring a friend/business partner/team for free or at a deep discount.
Candyce Rufenacht says
You made some good points there. I did a search on the topic and found most people will agree with your blog.
Detoxification Yoga says
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
Detoxification Yoga says
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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SoftwareGirl says
Actually, I was speaking to my sister the other day about the work that she does for the Komen Foundation and it occurred to me that blogs could be used to facilitate event planning quite nicely. Thanks for asking!
Reeshof says
Hmmm thanks for yet another nice and good post. Where do you get your inspiration for all this :|? – Tilburg