The incredible offer is actually an ethical bribe given to the readers of your content in exchange for their name and email address. An agreement is made that the reader would like what you have to offer and would like to keep in contact with you. The reader wants to see if you’re able to deliver value and you would like the opportunity to demonstrate to the reader that you can provide value worthy of their time. It gets its roots from the law of sowing and reaping. You are giving away valuable content and are laying the foundation for reaping the benefit of a business relationship in the future.
You will need to know your prospective client prior to beginning. Not just the demographics of who they are but also what they struggle with and what keeps them awake at 3 a.m.
Step 1: List the reasons your prospective client hasn’t taken action up to this point. This list will likely look like all the objections your prospective client has for not moving forward with achieving their goal. When your prospective client reads this list, they will recognize their behavior or thought processes and begin to identify with your offer.