![\"\"](\"http:\/\/monetizationmagic.com\/wp-content\/uploads\/2011\/11\/Groupon-image.jpg\" "\\"Groupon")
<\/a>Don’t cut your own throat.<\/strong><\/span><\/strong><\/p>\nSometimes it’s ok to give an incredible deal as long as you know it will bring you more business not take money out of your pocket.\u00a0 This is especially true if you are a small business. You can do many things as a small business to expand your business that doesn’t cause you to lose money as in the case of our example bakery.<\/p>\n
Have everyone who responds register for an awesome give-away.<\/strong><\/span><\/strong><\/p>\n When running the special, offer an even bigger ridiculous special for one lucky person.\u00a0 Have everyone who is getting the first special register for the 2nd one.\u00a0 On the registration, collect name, email and phone number.\u00a0 The name and email you can use to communicate with the customer later and the phone number is to notify the winner.<\/p>\n Use the media to your advantage!<\/strong><\/span><\/strong><\/p>\n While you’re having the special, take a moment out to have the media interview you on TV.\u00a0 Create press releases for your business.\u00a0 Do an exclusive interview on the radio.\u00a0 Make sure you record both interviews to place on your website and then you can include an “As Seen On” badge for your website.<\/p>\n How to create your own?<\/strong><\/span><\/strong><\/p>\n Perhaps you’re a little leary of partnering with Groupon for your business expansion but you do still want to do something?\u00a0 The good news is that you can.\u00a0 Hold a one day sale.\u00a0 You can do it online or in your business.\u00a0 Create 1,000 flyers with your incredible offer.\u00a0 Hire someone to place the flyers on doors within a certain radius of your business.\u00a0 Then follow the rest of the tips outlined in this article.\u00a0 This way you control your exposure and you can start small.<\/p>\n Small businesses are great because you can change direction on a dime!\u00a0 You don\u2019t need to wait for some board of directors to approve your decision once you have come up with a great idea.\u00a0 You can execute it as soon as you want.\u00a0 You could do a one day sale every month.\u00a0 Consider partnering with a nearby school and offer them a portion of the profits of the sales from your one day sale.\u00a0 If the first one works out well and you still want to expand your reach, do another sale and hand out more flyers or include another school.\u00a0 You could also include another business for instance, if you’re a pizzeria and you’re having a sale, you could offer a free skate session from the roller rink down the street.\u00a0 Get creative, make some money and have fun!<\/p>\n What are some of the sales or Groupons that you have done in the past that have worked well?\u00a0 Let’s hear about it!\u00a0 Leave your comment below.<\/p>\n <\/p>\nUse your small size to your advantage.<\/span><\/h3>\n