In the first part of this article, we discussed finding and using keywords as well as how to utilize the Six Servants to give your post a structure so that the reader can determine if the post is appropriate for them.\u00a0\u00a0 We will now discuss how to move your reader forward as you lead them to your desired destination.<\/p>\n

Lay Out the Path to Your Destination<\/h3>\n

Your reader will need to know how to get from point A to your desired destination.\u00a0 Lead them step by step to the finished product.\u00a0 Point A is simply where on the path your reader is now.\u00a0 Your desired destination is where your reader will be once the information you have is transferred to them.\u00a0 At the end of reading your article, you will want to include direction (hopefully to more of your content) to more information or the next logical step to take to get to the next level in their journey.\u00a0 As your blog post unfolds, your reader may need specific tools\/information to take them to the next step along the way.\u00a0 Equip your reader as you proceed just as the Google Keyword External Tool was introduced at the beginning of this blog post.\u00a0 Your blog post takes the reader on a journey from Point A to your desired destination with you leading the way.\u00a0 The question you want to answer along the way is \u201cThe reader will leave with an understanding of\u2026\u201d.\u00a0 If this question is answered with \u201cI have no clue\u201d, that\u2019s a great opportunity for your to rewrite that area to gain clarity for the reader.\u00a0 Here is a simple outline for you to follow:<\/p>\n

o\u00a0 Answer the Six Servant questions for the reader.\u00a0 Give them a reason to want to read your article.<\/p>\n

o\u00a0 Describe Point A<\/p>\n

o\u00a0 What tools does the reader need at this point?\u00a0 Where do they find the tools?\u00a0 What is the tool used for?<\/p>\n

o\u00a0 The reader will leave with an understanding of\u2026<\/p>\n

o\u00a0 What is the next logic step along the path?\u00a0 Describe the next logical step.<\/p>\n

o\u00a0 What tools does the reader need at this point?\u00a0 Where do they find the tools?\u00a0 What is the tool used for?<\/p>\n

o\u00a0 The reader will leave with an understanding of\u2026<\/p>\n

o\u00a0 Summary<\/p>\n

o\u00a0 What are the next possible steps once the desired outcome is achieved?\u00a0 Where can the reader possibly go from here?\u00a0 Why would the reader want to revisit your blog?<\/p>\n

Key Points to Keep in Mind<\/h3>\n

Use the rule of 21 W\u2019s.\u00a0 You will want to create a template with 21 W\u2019s to determine how wide to make your posts for easy reading.\u00a0 A good rule of thumb is to put 21 W\u2019s on your page as your guide to how wide to make your post.<\/p>\n

Keep your posts to about 300-350 words.\u00a0 Anything long can be broken up into a series for easier reading.\u00a0 That way the reader can choose if they wish to continue reading or not.<\/p>\n

At each point along the way, you will want to give a subheading to describe what that section of the article is about.<\/p>\n

Summary<\/h3>\n

You now have a framework around which you can structure your blog posts.\u00a0 By using the Six Servants and Laying Out the Path to Your Destination for your readers, you will have a well written, concise blog post that creates value for your reader.<\/p>\n

Now that you have your first blog post written, you will want to publish it.\u00a0 I will describe publishing a blog post in my next posting, Publish Your First Blog Post, with a video example.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the first part of this article, we discussed finding and using keywords as well as how to utilize the Six Servants to give your post a structure so that the reader can determine if the post is appropriate for them. We will now …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,4],"tags":[23,27,30,31,26,25,28,24,33,32,29,12,13],"yoast_head":"\n