The Rest of the Year (continued)<\/span><\/h2>\n

Video is another important feature. You may have a video portion of your website for conference videos, but a once a week update or feature with a few with links to your other pages are an easy way to keep traffic flowing and people interested.<\/p>\n

During conference use<\/span><\/h2>\n

Special download area can be used to allow conference attendees to obtain a copy of the speaker\u2019s slides along with any special conference material that is included with the price of the conference ticket.\u00a0 Once the conference sells out, you can offer a backstage pass to those not attending to still generate interest.<\/p>\n

Your show daily should be in electronic form and be emailed to conference attendees (you do this don\u2019t you?), it should also be in the blog every day of the show. Even if it is posted elsewhere on your website, you can do a preview with a link to that page where the daily resides. This is called spreading the wealth. The more places something lives, the better the chance it is going to be found and read.<\/p>\n

Take a few videos during the show in the form of interviews, highlights of speakers, backstage photo opportunities,etc. \u00a0post them to YouTube or Vimeo and then embed them in the blog. Make them interesting and (intentionally with purpose) raw, that gives the impression that it is breaking stuff. This also gives non attendees and “aw shucks” moment that maybe they should have been there.<\/p>\n