<\/a>The incredible offer is actually an ethical bribe given to the readers of your content in exchange for their name and email address.\u00a0 An agreement is made that the reader would like what you have to offer and would like to keep in contact with you.\u00a0 The reader wants to see if you’re able to deliver value and you would like the opportunity to demonstrate to the reader that you can provide value worthy of their time.\u00a0 It gets its roots from the law of sowing and reaping.\u00a0 You are giving away valuable content and are laying the foundation for reaping the benefit of a business relationship in the future.<\/p>\n

You will need to know your prospective client prior to beginning.\u00a0 Not just the demographics of who they are but also what they struggle with and what keeps them awake at 3 a.m.<\/p>\n

Step 1:<\/strong>\u00a0 List the reasons your prospective client hasn’t taken action up to this point.\u00a0 This list will likely look like all the objections your prospective client has for not moving forward with achieving their goal.\u00a0 When your prospective client reads this list, they will recognize their behavior or thought processes and begin to identify with your offer.<\/p>\n

Step 2:<\/strong>\u00a0 Create a bullet list of content that addresses each of the objections that you outlined in step one.\u00a0 If you have a lot of content, that is great!\u00a0 At this point, you may find that you have enough material for even a 6-week class.\u00a0 You’ll be giving enough valuable content to get your reader started for now.\u00a0 Then you can offer them the opportunity to work with you further if they wish.<\/p>\n

Step 3:<\/strong> Create 3-5 tips that are the main free giveaway content by choosing one micro-problem that your prospective client faces every day and solve that problem or lead your prospect client through to the next logical step.\u00a0 Make this meaty part extra special and oh so yummy to give your prospective client great value.\u00a0 This isn’t fluff content, this is the filet mignon, the best part of s.<\/p>\n

Once you’ve gotten this far, organize your materials, create your graphics and hook it into your autoresponder so that your content can be delivered on request.\u00a0 That’s all there is to it!<\/p>\n","protected":false},"excerpt":{"rendered":"

The incredible offer is actually an ethical bribe given to the readers of your content in exchange for their name and email address.\u00a0 An agreement is made that the reader would like what you have to offer and would like to keep in contact with you.\u00a0 The reader wants to see if you’re able to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,6,8],"tags":[],"yoast_head":"\n