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{"id":263,"date":"2010-11-11T07:40:26","date_gmt":"2010-11-11T00:40:26","guid":{"rendered":"http:\/\/monetizationmagic.com\/?p=263"},"modified":"2010-12-01T02:43:19","modified_gmt":"2010-11-30T19:43:19","slug":"how-to-use-a-blog-in-event-planning-part-1-of-4","status":"publish","type":"post","link":"http:\/\/monetizationmagic.com\/creating-traffic\/how-to-use-a-blog-in-event-planning-part-1-of-4\/","title":{"rendered":"How to Use a Blog in Event Planning(Part 1 of 4)"},"content":{"rendered":"

What is a blog? <\/span><\/h2>\n

Wikipedia defines a blog<\/strong> as (a blend<\/a> of the term web log<\/em><\/strong>)[1]<\/a><\/sup> is a type of website<\/a> or part of a website<\/a>. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.\u00a0 Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.[2]<\/a><\/sup><\/p>\n

In case you were not aware, you are currently reading a blog.<\/sup><\/p>\n

How long does the event occur?<\/span><\/h2>\n

Let attendees know in advance when the event will occur.\u00a0 Also advise them the hours of the event.\u00a0 Sometimes events are scheduled earlier than 9 a.m. and after 5 p.m.\u00a0 Typically your event will last 3-5 days.\u00a0 Typically people travel the day before and the date after.<\/p>\n

What happens at the event?<\/span><\/h2>\n

Travel, sleeping accommodations, networking, sales, coaching, food consumption, gift consumption, entertainment, sightseeing, training, event testimonials, speaker feedback.\u00a0 These are all topics that can be covered in the blog and points that could be coordinated with reliable sources at the venue.\u00a0 Addressing these topics ahead of time will generate interest for the event and set the expectations of the event attendees.<\/p>\n

What is needed at the event?<\/span><\/h2>\n

Tell attendees what to bring, what to leave a home, what the weather will be, remind them to bring business cards for networking.\u00a0 Will they need paper and pens for note taking or are you supplying those materials?\u00a0 Will recording and videoing be prohibited?\u00a0 Advise attendees of the expected attire (high heels or hiking boots, shorts or slacks, polo shirt or sport coat and tie).\u00a0 Will there be any formal events?\u00a0 Advise attendees of any special points that they would want to be aware of such as being prepared for a day at the beach or morning yoga or whatever you might have planned that they would like to be aware.\u00a0 Will you have special accommodations for disabled attendees?<\/p>\n

Generating interest<\/span><\/h2>\n

Interest can be generated by giving prospective attendees a brief overview of the benefits that will be gained by attending the event.\u00a0 Will they also receive a DVD of the event?\u00a0 Will they receive valuable knowledge at the event?\u00a0 Do you have testimonials from past attendees?\u00a0 All that can be shared via e-mail.\u00a0 Invite them to bring a friend\/business partner\/team for free or at a deep discount.
\n