Rube Goldberg mechanism<\/figcaption><\/figure>\nRube Goldberg mechanism that changes with each day.\u00a0 The difference between the two is the ability for the system owner to focus on what is actually occurring repeatedly in the business in order for the business to create revenue.\u00a0 The good news is that you already do this to some extent when you get up in the morning.<\/p>\n
Most people get up, attend to personal hygiene, eat, drink and then move to the first item on their to-do list for the day.\u00a0 At the end of the day, they come home, eat, recreate a bit, personal hygiene to prepare for bed and then bedtime.\u00a0 The getting up process and retiring process that are used here personally could be compared to the process that you use to bring a customer on board and the process that you use to let a customer go.<\/p>\n<\/div>\n
Processes can be used in all areas of your business even when you’re just starting.\u00a0 Processes are generally put in place in a rough form and refined over the course of time.\u00a0 So the good news here is that you can start with just the idea that “Hey, I think this is a good idea for a process!”.\u00a0 Once the process is in place, working well and refined to where you could almost do it in your sleep, then you’re ready to automate the process and take yourself out of it so that it runs by itself without you.\u00a0 That’s the real beauty of having a process!\u00a0 You don’t have to hire somebody, you don’t have to double check anything, you just have the confidence of knowing that until IT tells you it’s having an issue, you know it’s working!\u00a0 This is where the machines truly begin to work for you and it’s a beautiful thing when this happens!<\/div>\n
So you have the beginning and the end processes of what you need for your business.\u00a0 The rest is just the processes in the middle.\u00a0 Those will vary in specifics from business to business.\u00a0 In an information marketing business, you might have processes such as newsletter creation and production, speaking engagements, order fulfillment, credit card processing, reversing credit card transactions (hopefully there are at a minimum), affiliate communications, and so on.\u00a0 Once you have found all the processes at a high level that you need, you will label and define those processes.\u00a0 Think of the processes as a point of arrival.\u00a0 For instance, once a customer has arrived at the “on board” stage, what does that mean?\u00a0 What activities have already occurred that have brought the customer to this point.\u00a0 Those activities are your action steps.\u00a0 You will have at least one action step between each stage.<\/div>\n
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<\/a>Do you have the processes in place to help you to succeed in 2012?\u00a0 If you’re just starting, do you have your list in place?\u00a0 If not, what are you actively doing to create your list?<\/div>\n