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{"id":1487,"date":"2011-10-07T00:53:15","date_gmt":"2011-10-06T17:53:15","guid":{"rendered":"http:\/\/monetizationmagic.com\/?p=1487"},"modified":"2011-10-07T00:53:15","modified_gmt":"2011-10-06T17:53:15","slug":"steve-jobs-lessons","status":"publish","type":"post","link":"http:\/\/monetizationmagic.com\/technology\/steve-jobs-lessons\/","title":{"rendered":"Steve Jobs’ Lessons"},"content":{"rendered":"

An American visionary has left us.\u00a0 Although I never had the opportunity to meet Steve, I did study him throughout my career.<\/p>\n

It’s ok to start a business in the garage.<\/strong>\u00a0 In the mid-1970s, small computers were just beginning to be manufactured as kits sold by mail order through the magazine, Popular Electronics.\u00a0 The country was fully in the throws of the Watergate scandal, an oil crisis, high unemployment and inflation while exiting the Vietnam war.<\/p>\n

\"\"<\/a>It is observed that during times of high unemployment that Americans become very creative and spur the economy by what they create.\u00a0 As a result, companies such as Hewlett-Packard grew out of World War II, Apple and Microsoft grew out of the 1970s.\u00a0 They didn’t wait for their government to bail them out.<\/p>\n

You can be successful even if you drop out of college.<\/strong>\u00a0 He quit going to his regular classes 6 months after beginning college.\u00a0 It took him another 18 months to finally officially drop out of college.\u00a0 During that time he decided to drop into classes that interested him.\u00a0 One of those classes was a calligraphy class which he thoroughly enjoyed and led to the original fonts that Apple used which set them apart from the personal computer.<\/p>\n

Pursue your passion.<\/strong>\u00a0 Steve enjoyed creating things beginning with the Apple I which grew from his garage.\u00a0 The Apple I went on sale in July 1976.<\/p>\n

\"\"<\/a>
The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case.<\/figcaption><\/figure>\n

A rolling stone gathers no moss.<\/strong>\u00a0 Although the Apple I was somewhat of a success, they didn’t stop there.\u00a0 The Apple II<\/a> was introduced on April 16, 1977 and introduced an open architecture and color graphics.\u00a0 Not all of Apple’s products were a success; however, those that weren’t often became the embryo for a later product that was a resounding success.\u00a0 The lesson learned here is that even if you do something initially that is not a success, use that to create something even better.<\/p>\n

Produce quality products.<\/strong>\u00a0 While Apple Computers early products , based on a superior hardware platform, did not contain the “basic features” such as the keyboard, monitor and a case, what they did produce was a quality product.\u00a0 During the early years of microcomputers, there was no such thing as a basic feature set.\u00a0 Everything was sold as separate parts.<\/p>\n

Pick your niche.<\/strong>\u00a0 Apple Computer sold their systems primarily to the school systems with proprietary software which did not work on a regular personal computer.\u00a0 Their price point was often double of what a personal computer would run.\u00a0 They focused on the user experience.\u00a0 They continually reinvented themselves largely due to Steve’s vision.<\/p>\n

Use your setbacks as the launch pad for something really great.\u00a0<\/strong> Jobs delegated even his CEO duties to a business man so that he could spend time creating.\u00a0 That same business man relieved Jobs of his job in the company that he founded.\u00a0 The setback allowed him the time to reflect and discover that he really did have a passion for what he did.\u00a0 <\/strong>Although he felt like a failure, he went on to create two other companies within the same year.\u00a0 One company known as Next, Inc. may have very been the first time that someone facing adversity publicly simply said “Next” and moved forward.\u00a0 The innovative object-oriented<\/a> Nextstep<\/a> operating system<\/a> and development environment were highly influential.\u00a0 NeXT also developed WebObjects<\/a>, one of the first enterprise web application frameworks<\/a>. WebObjects never became very popular because of its initial high price of $50,000 but remains a prominent early example of a web server based on dynamic page generation<\/a> rather than static content. The other company was born from an even bigger idea as he bought George Lucas’ computer-graphics division in 1986.\u00a0 This company was called Pixar, and the path to a pair of “Toy Story” friends was laid. <\/strong>\u00a0 Although Steve Jobs created Pixar, he always considered it to be a hobby.<\/p>\n

Apple acquired NeXT in 1996.\u00a0 The main purpose of the acquisition was to use NeXTSTEP as a foundation to replace the dated Mac OS<\/a>.\u00a0 <\/strong><\/p>\n

Leverage.<\/strong>\u00a0 Although Jobs did not receive any monetary rewards when Apple purchased NeXT, that didn’t stop him.\u00a0 He returned Apple to profitability.\u00a0 Using his experience with Apple, NeXT and Pixar, he went on to create wonderful consumer electronics such as the iPod, iPad, and iPhone.<\/strong><\/p>\n

Be the best…and let others know it.<\/strong>\u00a0 What Steve knew was what his products were and what the competition offered.\u00a0 He knew the pros and cons of both sides of the fence.\u00a0 He used his knowledge of both to portray his products in a positive light.\u00a0 He knew when something was not up to his standard and he would directly inform his employees of the lack when he saw it (usually by firing them on the spot).\u00a0 <\/strong>He believed in himself and let others know about it.<\/strong><\/p>\n

While Steve Jobs was definitely a visionary and many are extolling great things about him due to his recent passing, he wasn’t always sunshine and roses to be around.\u00a0 He was a multifaceted perfectionist who definitely marched to the beat of a different drummer.\u00a0 He was known to reduce people to tears.\u00a0 He could be both charming and brutal sometimes in the same sentence.\u00a0 <\/strong>There is currently no one like Steve Jobs in his market and I strongly doubt we will ever see another like him.\u00a0 He is a legend and has left us with an awesome legacy.
\n<\/strong><\/p>\n

 <\/p>\n

\"Enhanced<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

An American visionary has left us.\u00a0 Although I never had the opportunity to meet Steve, I did study him throughout my career. It’s ok to start a business in the garage.\u00a0 In the mid-1970s, small computers were just beginning to be manufactured as kits sold by mail order through the magazine, Popular Electronics.\u00a0 The country […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[385],"tags":[493,495,497,496,499,494,391,498],"yoast_head":"\nSteve Jobs' Lessons - Monetization Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/monetizationmagic.com\/technology\/steve-jobs-lessons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steve Jobs' Lessons - Monetization Magic\" \/>\n<meta property=\"og:description\" content=\"An American visionary has left us.\u00a0 Although I never had the opportunity to meet Steve, I did study him throughout my career. 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