Your “About” Page gives your reader very basic information about you and your business. This is also an area that gives you an opportunity to tell a bit of your back story here. The basic information you want to include is a picture of you out in nature, if you have pets, it’s ok to feature them here as well. That being said, if you happen to be the crazy cat lady, just choose your one favorite cat to show people that you enjoy animals. Your audience will get the idea.
The next area is the Who I Am section where you give your name, why you’re qualified to do what you’re doing. Basically you want to tell your audience, why they should listen do you. Do you have degrees or certifications? Go ahead and list those here. If you don’t have degrees or certifications and you just happen to be passionate in this area, let your audience know how long you’ve been doing work in this area.
After the Who I Am section, the What I Do section will tell your reader what exactly it is that you can do for them. You can tell them in a very general way how you will produce results for them when they choose to work with you. For instance, you might say something such as “I do live in-person events, teleseminars, video courses, streaming live worldwide events as well as eCourses via e-mail”. Make sure you incorporate exactly what it is that differentiates you from everyone else in this area.
At this point, you’ll want to get a little personal and tell folks why you’re doing this. This area is call the Why I Do It area. You can use the DIP method to present your case here if you’d like. The DIP method goes like this:
- What you’re doing today
- “But it wasn’t always this way…”
- How you changed your stars
- Tell them about your road to recovery
- Why you choose to work with your clients. What is your paycheck of the heart?
The Why I Do It area is only one short paragraph so you’ll want to just use one sentence each for the bullet points above to create your paragraph.
Finally, you’ll want to give your audience information on how they can contact you in the How to Connect with You area. Be sure to include your links to social media here along with a reminder to sign up for your incredible free offer and your newsletter to receive regular updates.
That’s it! Your template is below. Enjoy!
<Insert Picture Here>
Who I am
What I do
Why I Do It
How to Connect With Me