Most business owners are look to expand their business and most business owners know about TV and radio ads and how expensive those can be. Using the premise of sowing and reaping, you can expand your business exposure using simple methods.
Basically, you will give away something in exchange for their name and email address so that you can keep in touch with them. Normally it takes between 7-9 touch points or pieces of content to turn a prospect into a buying customer. Feed them often enough with valuable content and you will become an expert in their eyes and then they will purchase from you.
1. Local businesses wanting more customers in surrounding towns can add those town names to the keywords for their website. Even if your business is digital and you know you’ll be physically in a certain area for a specific period of time, you can use the same technique along with creating a blog post and email campaign to those in the target area to let them know that you would like to work with them during that time. This is very easy to do. Let’s say you are located in Colorado Springs, Colorado. You would simply to go Google and type in “cities within 50 miles of colorado springs” and you will receive several links with the surrounding cities and towns.