When you start your business, you’re excited about it and you’ve told all the people close to you about your business. Maybe you’ve had a few sales and some interesting conversations about what you do and how you can help others. There comes a day usually within the first month or two of launching your business that you will realize that your business has encountered a lull and you’ve used up your warm market. You now need to begin to promote yourself and your value and speak to strangers about your new business.
There are many ways that you can promote your business. As you look around in your day to day life, you will see businesses promoted by billboards, TV commercials, radio commercials, direct mail pieces that you receive in your mailbox and internet advertising.
Why did you launch your business? You want to serve others and yet at the end of the day, you realize that you need to make a profit because everyday items need to be purchased in order to sustain the business. You may not have created a large surplus in which to pay for advertising and yet you still need to promote your business.