Getting your podcast online and up on iTunes in front of 46 million listeners is a yearlong commitment on both of our parts. I’ve been so busy, I haven’t even had a chance to create my own website page for this!
Here’s the niggling details:
Step 1: Theme and Title creation 1 hr
- What is your Niche?
- What is your subject matter or what is your passion for your business?
- With whom do you want to help reach/work in your business?
- What is the demographic of your target market?
- What are the topics you can’t wait to talk about?
Step 2: Album Cover Design (crucial!) 3 hrs
Step 3: EPIC content 14 hrs
Program format
Style of Delivery
Engaging Questions
1 Actionable Item for Podcast
Step 4: Professional Intro, Outro and Call To Action 5 hrs
Scripting
Target Market
Step 5: Production and Hosting 215 hrs
56 Episodes x 30 minutes each
Step 6: Premarketing the Show 10 hrs
Creating the Buzz
Get Buy In
Get Market Feedback
Step 7: Marketing System 48 hrs
Quotes for Pinterest (2/show)
2 Social Media Channels
Tell the Story
Create Engagement
Raffles, Giveaways
Step 8: Post Production 9 hrs
Rerecording guests for podcast
This is a total of 305 hrs. Even at $20/hr that comes to $6,100.00…
I’ll wait until you come to after passing out.
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Ok, are you breathing yet? No? That’s ok….I’ll wait till you catch your breath. J
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While I’m waiting, let me tell you about the income streams this creates for you.
- Sheer exposure to a much wider audience!
- Repurpose the podcasts into downloadable content to be used in your programs.
- Interviewing guests will give you a 50% affiliate income on THEIR products.
- Advertising space on your website and on the podcast gives 2 more streams of income.
- Fill your high-end coaching programs!
- Joint ventures with other significant speakers, authors, coaches.
- Attract sponsor promotions
- Attract speaking gigs
- Copies of the recording for guests
This will also give you opportunities to speak on other stages.
iTunes will feature your podcast for 8 weeks in their New and Noteworthy area FREE OF CHARGE!
This will also build your list greatly because you are getting more exposure.
Oh, I see that you’re breathing now! Good! J
The number of hours haven’t changed. As you know, Kendall tells us not to charge by the hour; however, this is a labor-intensive endeavor. You know that I’m not going to charge you anywhere close to $6k.
What’s included:
- Professional headset that is good for recording
- A proven tool for organizing all the details so you’re not overwhelmed
- Weekly coaching with me as we co-create your show (45-minute call with agenda weekly)
- Workflow to help you to ease all the moving parts into your normal schedule
- One year of podcast hosting
- Podcast RSS Feed
- HTML5 Media Player
- OnPublish – gets your content onto as many outlets as possible!
- Advanced Statistics to help us refine what works
- Smartphone App
Total Full Pay Investment
$2497.00
You already said you need payments:
$997.00 non-refundable down payment
6 payments of $333.25 (scheduled every 21 days)
Remember: I will be working with you to get guests, sponsorships, affiliates and fill your advertising space. These avenues of income will help you offset the investment of this program. This investment is also tax-deductible!