When you start your business, you’re excited about it and you’ve told all the people close to you about your business. Maybe you’ve had a few sales and some interesting conversations about what you do and how you can help others. There comes a day usually within the first month or two of launching your business that you will realize that your business has encountered a lull and you’ve used up your warm market. You now need to begin to promote yourself and your value and speak to strangers about your new business.
There are many ways that you can promote your business. As you look around in your day to day life, you will see businesses promoted by billboards, TV commercials, radio commercials, direct mail pieces that you receive in your mailbox and internet advertising.
Why did you launch your business? You want to serve others and yet at the end of the day, you realize that you need to make a profit because everyday items need to be purchased in order to sustain the business. You may not have created a large surplus in which to pay for advertising and yet you still need to promote your business.
Rest easy, my friend, because my clients and I, myself, have created amazing amounts of money from my business while utilizing no cost ways of promoting business. Using no cost means of promoting your business frees up your funds to provide for you obviously more profits but also the ability to help others and from the tiny amount of value that you put out into the world, the ripples of your influence will radiate out from you and return to you in the form of people recognizing your value and needing your assistance.
All of the ways I will be introducing to you involve speaking to others. Speaking to another person is a great way to promote your business without incurring a cost. While you’re speaking with the other person about the value you have to offer you can also determine if you wish to invest your time in this person’s business to create value for them and move them to the next level in their awareness. This type of a conversation is often called a discovery session because you get to discover the person in front of you, either physically or virtually, and they get to discover you and what you have to offer. It is best to have no less than two of these meetings each week. This gives you the opportunity to start out in a low risk arena. We’ve all had one on one conversations and that’s all this is. No cost with the potential of great return. The medium you can use to have these conversations would be your own telephone or perhaps using Skype so that you don’t have to pay international telephone charges.
Once you have had the opportunity to have some one-on-one conversations, you may realize that you are now working more hours than you would prefer so the rest of the ways of speaking will move you from one-on-one conversations to one-to-many conversations. You can begin to hold your own teleseminar on the topics that will bring value to your ideal customers. While you’re bringing value, many who are attending your teleseminar will want to continue their studies with you and you would be doing a disservice to them if you didn’t give them an opportunity to continue their studies with you. You can also be interviewed by others and give their audience value. Generally, the host will allow you to provide their audience a way to connect with you further in the form of a gift that you would provide for them. A great no cost medium for teleseminars is FreeConferenceCall.com and it will provide you with your own teleseminar platform that can and should be recorded.
If you have content that lends itself to being presented in a visual manner, a third way is to create your own webinar. You can use Powerpoint slides or once you feel comfortable enough you can simply video record yourself for your webinar. You will still be providing value and an opportunity for your attendees to connect further with you just as you would with the teleseminar. The no cost platform that you can use for your webinars is called AnyMeeting.com and this platform will provide for 200 seats in your webinar. As you would with the teleseminar, you will want to record your webinar for reuse at a later date.
Once you begin to speak about your business outside your friends and family, you will receive great rewards in the form of feedback and clients. You don’t have to have it perfect when you begin! Just get out there and do it! Money is no longer an obstacle! Just as a baby learns to walk by trial and error, I would encourage you to call three people today and let them know when your first teleseminar will be held and ask them to attend. Whether or not they attend, hold the teleseminar anyway and record it. Once you’ve decided when you’re going to hold your teleseminar, I would love to receive an invitation. Really! Just reply to this ezine to let me know when you’ll be holding your first teleseminar. I love to hear about when a member of my tribe is taking action!
To find out 7 more no cost ways to promote your business, register for the upcoming no cost teleseminar to be held February 15th at 10 a.m. Mountain Time.