You’ve created your blog and you’re wondering why you’re not getting traffic? You have to actually tell people about all the great things that you have created for them! Wouldn’t it be great to be able to create something that will just work by itself so that you can concentrate on your business? This is where social networking enters the marketing arena. This will be a very tactical post that tells you exactly how to accomplish getting more fans, so let’s get started!
Set Up Your Profile Have you set your profile? Really, go look at it. Do you have your picture out there? 95% of people will not connect to others who have not put their picture on their profile. Why? Because they feel like they are trying to hide something or are otherwise dishonest. Is your bio blank? Go ahead and add some information there such as where you live, what you do, where you work, who your best customer is. It doesn’t need to go into really personal details, but give people something to help you and determine if they want to connect with you. Lastly you’ll want to create a background for your profile. It makes you stand out!
Find Software I’m willing to bet that you don’t have time to be interrupt your work 10 times a day to make sure you tweet something to your followers. Wait! I’ll have followers?! Yes, what you have to say is important and people will follow you to hear what you have to say. Wouldn’t it be great to have a system to automatically take care of making sure you connect with your present and future clients? The software I use for this task is called Tweet Adder. Tweet Adder is great because it works silently in the background on your behalf. They even have a 30-Day free trial.
Add People I’m sure that you know the top performers in your industry. Wouldn’t it be great to find out who is following those people and wouldn’t it be even better if those people followed you too? Or, better yet, wouldn’t you like to know who the influencers in your industry are following? Simply set up the software to follow the followers of your influential people along with who the influencers follow and set the software to follow back all who follow you and you’re on your way to creating your first 100 fans in record time!
Start Tweeting This seems pretty obvious; however, you’d be surprised at how many people simply do not do this. Tweet about what is new and interesting in your business. Are you having a new product promotion? Will your store hours be changing for the season? Is there something your current customers should be thinking about or doing to make things easier for themselves? Tell them about it and include a link back to your website to get more information or make an appointment. Tweetmeme is a great free plug-in for tweeting about what you have just posted on your blog.
Create a Fan Page Create a Fan Page for your business so that people can read about the new and interesting things that your business is doing. Set up an opt-in area with some valuable content that you give away for free when people click the “like” button on your fan page. That way they stay up-to-date with your business. This will help you to build your prospective customer list. Set your blog up with Networked Blogs and your blog posts will automatically appear on your Fan Page.
Invite Friends Invite your friends to like your business fan page so that they can stay up to date with what your business is doing and when they hear of someone needing your products or services, they can refer them.
Ask High Profile People to Become Fans You’d be surprised at how many influential people will actually help you on your way by liking your business fan page. They remember what it was like when they started out and once others see that they are following you, their fans will want to follow you too!
Post Regularly When you post to your blog, you’ll want to also tweet about each post and place a bit of the article on your fan page with a link back to your blog. You can set up your blog to automatically publish to your fan page so that you don’t have to update your fan page. It is automatically done for you! I love it when the computers work for me.
Create a Title The best way to start to create a top whatever list is to just create a title. Once you have the title, you can go about the work to create the list. Top lists drive close to 30% more traffic compared to other types of posts and they’re so easy to create.
Outsource If you don’t have the time to create your list, you can outsource it. I would recommend posting an ad on Fiverr.com and see if you can find someone to do the work for you.
Post Of course, once you have the post created, you’ll want to post it to your blog and watch to see how much traffic you receive. You’ll be amazed.
Twitter/Facebook Yes, once again, you’ll want to tweet and post to your Fan page that you have a new post on your blog. If you’ve already set Tweetmeme and Networked Blogs up to go automatically, it’s already been done for you!