This post series describes how to write your first blog post and gives you a two-part structure to use so that your blog posts convey your intended message. This will help you to organize your ideas and focus on your topic. You can write your blog posts using any word processor such as Microsoft Word, Wordpad (free), Open Office Writer (free), Notepad (not ideal, but useable). You want to center your blog posts around keywords so that Google can drive traffic to your website. You can obtain your keyword list from the Google Keyword External Tool. It’s very simple and easy to use. Refer to your keyword list and simply pick a keyword. As you write your article, you will want to utilize your keywords in your article. A good rule of thumb is to make no more than 10% of your words keywords. So if your article is 300 words long, you will want no more than 30 key words.
This article will give you a plan so that you will have a two-part structure upon which to build your blog posts. Within your structure, you will refer to what I call the Six Servants. These Six Servants are concepts which are likely very familiar to you. They are: Who, What, When, Where, Why, and How. Yes, you probably know these servants well; however, we will be expanding these concepts to assist you. Just as you use a map when taking a long trip, so too, we will build a map for you to follow. Only this map will become a tool for you as you learn to insert and delete items to guide you to your desired destination which is to have a well written article that is of interest to your readers.
Utilizing the Six Servants
The Six Servants can be enhanced to assist you in creating the first part of your structure. The information obtained from answering the following questions will assist you in creating the foundation to your article. For example, upon writing this article, I may have used the following questions:
Who will be reading the article? Bloggers who either haven’t written their first blog post or bloggers who have written blog posts that are not receiving the traffic that they would like to realize on their blog.
What tool/new information will be transferred in the article? I’m introducing the Google Keyword External Tool and a two-part structure to create a structure for the blog posts.
When will they be reading this article? They will be reading this article when they have a blog started and need more information on how to create blog posts in an orderly, organized fashion.
Where on their path will they be when they use this tool or knowledge? Blog writers will utilize these tools every time they create a blog post. This information can also be used in product creation.
Why will this information be important to them? This information is important to them if they wish to drive more traffic to their blogs from the search engines.
How can they obtain more information about this topic? How can they integrate this knowledge to their particular situation? I’m currently giving an example of how I’m using this tool and structure to write this particular blog post to make it easier for my reader to see how to put it into use.
Next we will discuss how to create a logical path for your readers to follow as they read your blog post.