By Joan Pounds
On any given day, we are all exposed to many different types of advertising. Even for sites that are offering valuable content, it can take 7-12 different exposures of your website before someone actually will visit your website.
Why Drive the Traffic
Driving traffic to your website will help your readers to find your website and familiarize themselves with your brand. They will become familiar with you and are interested in hearing about the latest news.
Your marketing efforts can be visualized as a giant funnel. You will likely have several different ways that potential customers can enter your funnel. Along the way, for each customer interaction, you want your customer to perform ONE action. Typically, this first action is to sign up to get some free valuable content. When you look at your website, it should be self-evident as to what that first action is. Have someone look at your website and see if they can figure out what that one action is within 10 seconds of having the website display on the screen. If they can’t figure it out within 10 seconds, you need to make it stand out more.